The Problem
The wine industry has produced a mountain of data — scores, ratings, tasting notes, vintage charts. But all of it describes the wine. None of it describes you.
A 95-point Barolo tells you what a panel of critics thought. It tells you nothing about whether you'll love it. Whether the tannin structure suits your palate. Whether the acidity will feel bright or sharp to you specifically.
Decanto fixes this by treating taste as structured data — and you as the subject.
How It Works
01
You encounter wines — through our app, at restaurants, at home. Each interaction is a data point. We capture how you describe what you taste, what you reach for again, what doesn't resonate.
02
Our models map your responses against a structured sensory vocabulary built by credentialed sommeliers. Over time, your palate fingerprint becomes increasingly precise — a model of how you specifically experience wine.
03
Decanto surfaces wines you'll actually love — not based on aggregate scores, but on semantic alignment between your palate fingerprint and each wine's structured sensory profile. Explainable, personal, and accurate.
Two Sides
Consumer
The consumer app builds your palate fingerprint over time. Every wine you try, every rating you give, every note you leave refines the model. Decanto learns what you love — and gets better at finding it before you've tried it.
Palate fingerprint built from your actual tastings
Recommendations explained in sensory terms you recognize
Works across varietals, regions, and price points
Gets more accurate over time
Trade
The trade platform gives restaurants, distributors, and producers a direct line to consumers whose palates are actually suited to their wines. Not demographic targeting — sensory matching. The right bottle to the right person.
Palate-matched recommendations for restaurant wine lists
Distribution intelligence for importers and distributors
Producer access to consumers predisposed to their style
Sensory data layer for the wider industry